Culture Partners x The Big Possible
BRAND MANAGEMENT PROJECT
The Story
The Big Possible joined forces with Culture Partners, a global culture transformation powerhouse, to bolster their online presence and branding. Through our collaboration, we aimed to amplify spokesperson Jessica Kriegel's reach, attract new clients, and secure more keynote speaking opportunities for her.
Faced with the challenge of consistently producing high-caliber content, our partnership focused on crafting an engaging narrative and visually compelling content to showcase Culture Partners' transformative impact on organizations and individuals alike.
The Process
Discovery: Analyzed Culture Partners' current social media, content, performance, and goals.
Strategy: Customized plan tailored to budget and audience; collaborated with expert brand strategist.
Production: Repurposed existing content, filmed and edited new social-optimized stories in-studio.
Distribution: Leveraged platform-specific techniques for maximum reach, engagement, and shareability.
Measurement: Tracked total views, engagement rate, and follower count, refining strategy based on trends.
Our Deliverables
Daily videos across social platforms: Instagram, Twitter, LinkedIn, TikTok, YouTube.
Below are just a few of our favorites.
Results
After working with The Big Possible, Culture Partners experienced significant growth in their social media presence and engagement:
Impressions: 1,493,506, a 50.2% increase
Reactions: 55,352, a 253.2% increase
Engagements: 64,840, a 226.5% increase
Shares: 2,124, a 620.0% increase
Additionally, the social media work we created together was directly attributed to new high ticket keynote bookings.
