Starting a podcast doesn’t have to be complicated. You don’t need a studio, a big budget, or a stack of gear. You need a simple workflow that helps you hit record without stress. This beginner-friendly guide walks you through every step of launching your show with Riverside FM. You’ll learn how to set up your account, get your recording space ready, choose an easy format, use Riverside’s built-in tools, record clean audio, make quick edits, and publish on Spotify or Apple Podcasts. It’s the fastest way to test podcasting and get your first episodes out this week.

The fastest way to grow a brand is to capture excess share of voice. As Paul Dyson of Data2Decisions showed, brand size is the single biggest driver of profitability. Small brands start disadvantaged.

Some marketers try stretching budgets by narrowing channels or shortening campaigns. That rarely works. If you can’t outspend, you need to outcreate.

The second most powerful driver of profitability is creative quality. A bold creative idea can multiply ROI twelvefold. In 2025, the small brands that win will be the ones that use video and podcasts to punch far above their weight.

In June 2025, Google released updated guidance to help brands improve visibility within its evolving AI-powered search ecosystem including AI Overviews, Gemini, and "AI Mode." In July, Google followed up with Deep Search, a new feature designed to return more nuanced answers to complex queries. Together, these updates mark a decisive shift in how content is surfaced and what it takes to be seen.

If you’re still optimizing for bounce rate or keyword density, you’re working off a dead playbook. That stuff matters in ads. Not here.

Open your phone and scroll your feed. Within 60 seconds, you’ll see a podcast clip. It’s usually the same setup every time: Two people. $400 mics. Studio lighting and captions tracking along.

There are 4.4 million podcasts out there: one for every person who’s ever said, “We should start a show.” And honestly, they should. Even a simple, consistent podcast can drive 25% more 

qualified leads for a brand. And much of that growth happens organically.

But here’s where most get it wrong: they start by copying podcasts from the top shelf such as Call Her Daddy, Rogan, Diary of a CEO, Huberman Lab. It seems logical. Why reinvent the wheel? But the problem is, everyone’s doing the same thing. That’s why most shows blend in instead of standing out.

Discover how to leverage AI tools to create engaging, SEO-friendly podcast show notes. Learn about transcription, summarization, and optimization AI tools that can streamline your workflow. This guide offers step-by-step instructions and advanced tips for podcasters looking to enhance their show notes efficiency and quality using artificial intelligence.

Discover how to start your YouTube channel with confidence. Learn a simple three-step plan to go from complete beginner to creating engaging content. This guide offers practical tips on getting started, improving your skills, and growing your channel strategically. Perfect for aspiring YouTubers looking to overcome initial hurdles and build a successful online presence.

Discover how to create content that attracts likes, shares, and followers online. Learn to leverage your unique skills, share authentic experiences, and provide value to your audience. This guide offers practical tips for beginners and experienced creators alike, helping you build a loyal following through genuine, engaging content.

Discover how to create content that genuinely engages your audience. Learn the 'Do, Then Tell' method, understand the power of sharing real experiences, and explore strategies for building trust through authentic content. Perfect for content creators looking to increase engagement and build a loyal following through valuable, experience-based sharing.

Discover the essential equipment needed to start your podcasting journey without breaking the bank. Learn about affordable microphones, headphones, software, and accessories that deliver professional-quality audio. This guide provides practical advice for setting up your first podcast studio, perfect for beginners looking to create impressive content from day one.

Explore the pros and cons of short and long video formats to determine the best strategy for your content. Learn how platform preferences, audience engagement, and content goals influence video length decisions. Discover tips for leveraging both formats effectively across platforms like TikTok, YouTube, and LinkedIn. Perfect for content creators looking to optimize their video strategy and maximize audience impact.

Explore the key differences between long-form video podcasts and shorter YouTube videos to determine the best platform for your content. Learn about the pros and cons of each format, including audience reach, content depth, and production requirements. Discover how to leverage the strengths of video podcasts for in-depth discussions and YouTube for broader visibility. Whether you're an aspiring content creator or looking to expand your digital presence, this guide helps you make an informed decision to maximize your impact and grow your audience.

Discover the perfect podcasting setup for your budget, from beginner-friendly gear under $100 to professional-grade equipment over $1000. Learn about essential microphones, headphones, mixers, and software for every level. Whether you're just starting or looking to upgrade, this guide helps you choose the best gear to elevate your podcast quality.

Discover the perfect microphone for your podcast. Learn the differences between USB and XLR mics, understand condenser vs. dynamic options, and find out how to match your mic to your podcast style. Whether you're a beginner or looking to upgrade, this guide helps you make the right choice for crystal-clear audio that fits your budget.

Discover how to transform your podcast's visual quality with expert lighting techniques. Learn about essential equipment like ring lights and LED panels, optimal positioning strategies, and tips for creating the perfect atmosphere. Whether you're a beginner or seasoned podcaster, this guide will help you achieve professional-level video content that engages your audience and elevates your brand.

Learn how to create engaging, memorable, and SEO-friendly podcast titles that attract listeners. Discover key strategies for understanding your audience, incorporating keywords, and conveying your unique value proposition. With practical tips and examples, this guide helps podcasters craft titles that stand out in a crowded market and drive audience growth.

Discover the top podcasting trends for 2024, from the rise of video podcasts to AI-powered production. Learn how to leverage social media, niche content, and collaborations to grow your audience. This guide provides actionable insights for podcasters looking to stay ahead in a rapidly evolving industry, including strategies for client acquisition and maximizing ROI.

Discover how live podcasting can transform your B2B marketing strategy. Learn about the benefits of real-time engagement, enhanced trust, and immediate feedback. This guide explores the logistics of implementing live podcasts, from technical setup to audience engagement strategies. Perfect for B2B marketers looking to innovate their content approach and build stronger connections with their audience.