Rebooting a legacy podcast into a digital content success
The Client
Eventide is a legendary audio tech company, known for its groundbreaking work in music production and effects processing. Its podcast, Gear Club, features in-depth interviews with iconic producers and engineers who shaped the sound of modern music.
The Challenge
Eventide approached us with a one-time challenge:
How do you take a rich but underperforming archive of long-form audio content—and make it resonate with today’s fast-moving, social-first audience?
Despite featuring talent connected to John Lennon, Mick Jagger, Patti Smith, and Bob Dylan, Gear Club struggled with visibility and modern platform engagement. The content was valuable. The packaging wasn’t.
The One-Off Solution
We delivered a targeted content transformation sprint—reviving Eventide’s most valuable podcast content and giving it a new digital life.
What We Did
Content Audit: Identified 10 legacy episodes with high-impact potential
One Flagship Episode: Produced a new standout interview to anchor the relaunch
Modular Clip Creation: Cut each episode into shareable highlight reels
Visual Refresh: Designed dynamic thumbnails + branded quote graphics for social
SEO + Metadata Update: Rewrote titles, descriptions, and tags to boost discovery
Results
84K
views
on the new flagship episode
10K+
views each
on 9 repurposed episodes
Social clips outperformed legacy content by wide margins
Higher shareability and engagement across Instagram, YouTube, and LinkedIn
A repeatable content model handed off to the internal team
Ready to improve your stats?
Impact
In a single sprint, we transformed Gear Club from a static archive into a content asset built for modern audiences. Eventide gained immediate visibility, stronger engagement metrics, and a scalable framework their internal team could continue using—proving that legacy content, when properly reimagined, can still lead the conversation.
Featured Episode
Doug Wimbish is a pioneering bassist whose sound has shaped records across rock, hip-hop, funk, and experimental music. Best known for his work with Living Colour, Tackhead, Sugarhill Records, and collaborations with artists like Mick Jagger, Madonna, and Jeff Beck, Wimbish blends deep groove with fearless sonic exploration. His signature use of effects pedals and looping makes him a standout technician—and a spiritual force in the global bass community.
