Transforming an ed-tech industry podcast into a content engine

The Client

K12.com, part of Stride Learning, is a leading provider of online education for grades K–12. Their podcast, What I Want to Know, tackles big questions in education policy—giving a platform to reformers, educators, and decision-makers across the U.S.

The Ask

Establish the podcast as a thought leadership vehicle in the ed-tech space—and make it sustainable.

The Problems

(Before Us)

The internal team was maxed out
Studio production was expensive and inflexible
Guest outreach was overwhelming and inconsistent
No system for social clips—just static, forgettable content
They struggled to maintain a steady release schedule
Thumbnails lacked identity; episodes blended into the feed
Social engagement was flat, and discoverability was low

What We Did

We overhauled the process — from content capture to content cut-downs.

Remote-Friendly Workflow: Simplified recording via Riverside, with async options built in
Guest Outreach Support: Templated flows to streamline invites and scheduling
Refreshed Visual Identity: New fonts, strategic use of existing brand colors, redesigned thumbnails, promo materials, and on-screen graphics — all aimed at bringing boldness and consistency across the board
Character-Driven Clips: Hook-first, high-retention edits designed for Instagram Reels, TikTok, and LinkedIn
Mini YouTube Episodes: 5–6 minute topic-specific cuts optimized for search
Weekly Cadence System: A sustainable content pipeline delivering 4–6 assets per episode

Results

3M+

Monthly Listeners
across all platforms (and growing)

178+

Episodes Released
with a full visual and promotional overhaul

20K+

Active Community
of engaged followers

10-12

Repurposed Assets
per Episode

20+

Internal Hours Saved per Month
by streamlining guest outreach, post-production, and scheduling

TL;DR

We gave K12’s overwhelmed marketing team a plug-and-play system—so the podcast could stop being “just another task” and start working like a brand asset.