Building a virtual content engine for trust, reach, and scale
The Client
Steadily is a modern, digital-first insurance provider built specifically for landlords. Offering fast, affordable, and highly-rated rental property coverage, Steadily serves property owners across all 50 U.S. states. With a fully online experience and a strong focus on customer support, the company is redefining landlord insurance—making it simple, transparent, and accessible for both first-time investors and seasoned property managers.
The Challenge
Steadily needed to go beyond blog posts and paid ads. They wanted to become the go-to authority in a dry, overlooked niche—landlord insurance—by offering specialized, actionable advice in a format people would actually want to watch.
At the same time, they also had a wide partner network—from proptech firms to real estate influencers—that was underutilized as a growth channel. They needed a content strategy that could spotlight these voices, build trust, and scale their digital presence without bloating their team.
Our Solution
We developed Invest Smart, a virtual-first, multi-show content series that became the backbone of Steadily’s thought leadership strategy. The framework was built to scale: cost-efficient, stakeholder-inclusive, and designed for repurposing.
Strategic Approach
Launched Invest Smart: A three-format ecosystem tailored to landlords, partners, and prospects
Remote-First Production: No studio required—filmed entirely virtually
Niche, Actionable Insights: Every episode delivered real value—no fluff
Built-in Partner Amplification: Collaborations with agents, property managers, and proptech brands
Optimized for Repurposing: Each episode spawned multiple high-impact social assets
Production Framework
Standardized Remote Setup – frictionless for both guests and the internal team
Reusable Visual Kits – lower thirds, title cards, and thumbnails for a consistent look
Templated Post-Production – streamlined editing and faster delivery
Content Calendar Integration – consistent publishing without added stress
Results
(First 90 Days)
12
full-length episodes
published under the Invest Smart banner
80+
repurposed assets
clips, reels, carousels, and mini-episodes
+17%
increase in video watch-through rate
(from 70% to 87%)
+1,900
new subscribers
across YouTube and LinkedIn
30+
internal hours saved per month
by the marketing team
1.36M
total impressions
across social platforms (+287%)
11,800+
engagements
driven by video-first content (+393.1%)
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See Invest Smart in Action
